Bad examples of Guideline 1.1 Text Alternatives

Example 1

ALT Text needs to describe the purpose of the image, not the contents. The only exception are links that contain only an image, then it need to describe the destination.
A woman wrapping flowers in front of a computer screen with a web page displayed on it. The flowers are very pretty and of many different varieties. She's wrapping them in brown paper and has two spools of ribbon, one white and one red. There are scissors on the table.

Example 2

tipsHow WCAG 2.0 Differs from WCAG 1.0
tipsComparison of WCAG 1.0 Checkpoints to WCAG 2.0, in Numerical Order
tipsIntroduction to Techniques for WCAG 2.0
tipsAccessible Forms using WCAG 2.0

Example 3

ALT text must be unique enough to tell different images apart
pill         pill

Example 4

WCAG 2 makes it easy to select the Success Criteria you want to conform to. As you can see from the image on the right, you can select the technologies you are using (about half way down the list). Then you can select the conformance level, (a litte further down). Level "A" and level Double "AA" should be checked. You should also uncheck "Show ARIA techniques and failures" and "Show Advisory Techniques."

Example 5

Source: Statistics Canada
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